We Need “More Good”, Not “Less Bad”

According to William McDonough, a globally recognised and award winning advocate of sustainable development and the circular economy, we are all designers. As he puts it, “design is the first signal of human intention”. In this video, he raises the question of how we, as designers, can make the world better. In his opinion, we need to focus more on the positive: design a future that is “more good” rather than “less bad”.

“We are talking about being less bad: less unsafe, less unhealthy,...

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