Sales Samples Are So Last Season

The brand Atacac never ceases to amaze with their innovative use of technology to challenge the way fashion is designed, produced, presented and sold - take for instance the hologram shown in this video!

What Atacac has created here is perhaps on the borderline between art and design, but the concept of using technology to present garments in a virtual way has potential to alter the fashion industry, and is pushing forward the agenda of dematerialisation: using less or no material to deliver a certain functionality. No need to produce sales samples anymore…

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