Off The Hook

Passion can be contagious. When a brand has been created with a specific focus in mind, and revolves around this one passion, it will most likely have a strong and meaningful story. Off The Hook Paris (oth-paris), for instance, is a brand that was created with the aim to put the millions of tyres that end up in landfill yearly to use. The founder, Arnaud Barboteau, is an avid nature explorer and was disappointed to find out that approximately 300 billion tyres are produced worldwide each year, with 6 tyres being discarded every second in Europe alone. Of course, considering...