Lone Nut or First Follower?

You might have watched this classic TED talk from back in 2010 (which explains the awful image quality), but we still see it as a favourite that can be revisited! It is spot on and amusingly thought provoking to watch ‘a movement being created’ in just under 3 minutes.

Presumably, these people are pretty wasted and the moves not too hard to perform. But even in the most conscious and complicated world of sustainable fashion, mechanisms are probably rather similar.

So, you get the...

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