In design, a lot of time is spent on choosing the right fabrics and colour variations, and on deciding on how much to order. A lot of time is therefore spent on estimating what the customers want, and this takes away from time that could be spent on creativity and ideation.

These are some of the reasons why automation can be beneficial to fashion brands, to enable customers to take part in the design process and customise their own products. An interesting innovation in this field is Kniterate, which is...

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