Doing Business as Unusual

A business model describes how an organisation creates, delivers, and captures value. While most business models in the fashion industry today are based on the linear ‘take-make-waste’ model, we are beginning to see more and more brands challenging the system and changing their approaches. These interesting new approaches could disrupt the whole industry and be a huge benefit to sustainability.

Most promising is the tendency to take extended responsibility for products, even after they leave the store. Brands that look...

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