C2C Gold Level Certified Denim

Denim brand G-Star Raw has a large focus on sustainability and is continuously looking into new ways to lessen its environmental impact. The brand is able to boast many achievements within sustainability, one of which being that it developed the first ever Cradle to Cradle (C2C) Gold level certified denim. The Cradle to Cradle criteria were met at Gold level standards in all five categories, as defined by Fashion Positive: material health, renewable energy and carbon management, clean water, social fairness and material reuse.

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