A Futuristic Shopping Experience

While it usually takes months to go from design sketch to finished product, Adidas put together a pop up technology, Knit for You, enabling them to knit jumpers for their customers on the go. Within a matter of hours (four, to be exact) from stepping into the shop, the customer can walk out with a brand new customised jumper.

The customers stand in a dark room, where different designs are projected one by one onto their chests – a futuristic take on the common fitting room. Once the customers pick the styles that they wish...