for future proof design
Many companies seem to view profit as the ultimate goal, but purpose is just as critical in order to secure the environment and long term profit.
Circularity is all about making users return or pass on their garments when obsolete – but first they should be worn for as long as possible. With the rise of online shopping comes the rise of returned items, and not in the good way.
In the best of possible worlds, people would own next to nothing. In fact, this is slowly becoming reality, as the sharing economy is rapidly growing. Only now, this is also a growing focus in fashion.
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