This online platform has been produced by Global Fashion Agenda as part of the European Clothing Action Plan (ECAP) - the first EU-Life funded project to drive sustainability throughout the entire lifecycle of clothing, supported by the LIFE financial instrument of the European Community.
Global Fashion Agenda, a non-profit organisation, is a leadership forum that mobilises and guides the fashion industry to take bold action on sustainability. The organisation has led the sustainability movement for over a decade by hosting Copenhagen Fashion Summit, producing insightful publications and driving policy efforts.
The ECAP project has also received generous financial support from C&A Foundation.
What we design and create is crucial. Fashion influences us all and shapes our identity. And these days, it also shapes our world.
We see exciting possibilities in this, and together we can use our skills to create amazing futures. But in the process, we need to carefully consider how we utilise the resources of this planet, because they are not endless. Issues around waste, safe materials or traceability represent significant challenges for the fashion industry and scalable solutions are needed more than ever.
As creatives, we have the power to change things for the better. The decisions we make in the design and development phases mean all the difference in terms of style. But they also determine so much more – like the environmental impact of production, how long clothes will remain wearable, and whether they may be reused or recycled.
Business as usual is not an option. We must recognise that our role is changing and support new mindsets and design practices, working towards design for longevity and circularity. We need to re-think the way clothes are made, used and disposed of, and see all the new opportunities this offers.
We must radically change the fashion industry and design a better future for us all.
The current fashion system has many flaws. One of them is the sheer speed of resources going to waste. The market is crowded with short-lived fashion products, where price point is the most dominating factor. Yet price does not equal true cost in a larger sense.
When we design for longevity and circular strategies, we focus on prolonging the useful life of products and resources. This results in fewer products and less resources wasted. And contrary to what you might think, this makes good business sense.
There is no easy fix, but this platform will provide a catalogue of accessible ideas that can help you reach full potential to ensure a future-proof business and design process.
We know designers are not in a position to always do what they want. We often work with narrow design briefs, having to balance creativity and conformity. But we need to know what is possible to change within the frameworks we are given, and with the right knowledge and tools, we can better argue and challenge those frames to find better solutions.
This platform functions as a dynamic toolbox providing you with inspiring case stories, knowledge about best practices and access to helpful tools in a combination of articles, videos, how-to guides and other formats, which we hope engages you to seek new insight.
You can browse the platform in several ways, but remember to keep your account details updated, so we can tailor the content and your personal feed to provide you with the most relevant information in regard to your needs and interests. We also welcome your comments and feedback and encourage sharing of all content.