Why Longevity?

If you want to contribute immediately to a more sustainable fashion industry, then you should probably start with a focus on prolonging the active lifetime of the garments you design!

Designing for longevity has been identified as the single largest opportunity to reduce the carbon, water and waste footprints of clothing. Quite simply, if clothes have a longer usable life, they can be replaced less frequently - reducing the volume discarded and meaning fewer resources are consumes in manufacturing as shown by the Waste and Resource...

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