Think Outside the Box

It cannot be said too often: business as usual is no longer an option. If the fashion industry is to become sustainable, we need to rethink the way we do business.

Atacac is a brand that really think outside the box on many levels – also when it comes to selling. They allow their customers to pre-order garments before they arrive in stock. This way, the garments are available at a lower price before and during production. In a way, the pricing is similar to that of many airlines: the further in advance you buy, the less you...

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