The Beauty in Denim

People tend to wash their garments too often. This is particularly the case for denim. Denim, as well as most fabrics, gets increasingly worn out the more frequently it is washed and thereby the lifespan gets shortened. But brands and designers can guide their customers to have a more caring attitude towards their denim garments and in turn make them look better!

One of the most effective ways to encourage your customers to care for their denim, is to reward them for doing so. A.P.C., Nudie Jeans and Denham are possibly some...

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