Some Things Are Worth Waiting For

Fast Fashion is characterised by constant new trends, rapid sales cycles, never-ending new collections, mass production and cheap prices. According to Tara St James, owner and designer of the high-concept ethical brand Study NY, “Fast Fashion is a term used by retailers and designers to describe a widely implemented phenomenon and business model. It describes the method of imitating trends and styles seen on the runways at Fashion Week and recreating them at a much lower price and quality to sell to the mass market”. In fast fashion, trends are interpreted,...

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