Silver Thread

Consumer behaviour is more often than not influenced by the industry. Whilst a loaf of bread used to go off within two days, the evolvement of preservation methods within the food industry prolonged this to weeks, rendering it normal to keep food for longer. The same is applicable to many industries, including fashion: by pushing forward new innovations, we can adapt the function and performance of garments, and in turn consumer habits and perceptions will adjust.

The brand Organic Basics set out to change the perception that garments...