Sharing is Caring

One of the main reasons why so much waste is produced in the fashion industry is because it is very easy and inexpensive to buy garments, only keep them for short periods of time, and then discard them. However, some brands have started solving this issue in very innovative ways. One solution is that of garment renting. In today’s sharing economy, it is easy to share and rent homes, cars and skills. So why not clothing? In fact, there is a rising movement towards minimalism, meaning that people feel a need to own less. A garment renting business model enables...

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