Nudie Jeans was founded by Maria Erixon Levin in 2001. She had been working with denim for many years, but was fed up with the commercial side of things because she felt everything was focused on the short term. Therefore, she decided to start her own brand where instead of just looking at profit, she would create jeans the way she wanted them. 

Since the beginning, Nudie Jeans has been an inspiring brand to follow, building on their credo of the ‘Eco Cycle...

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