Rent the Runway

Named the “Netflix model for haute couture” by The New York Times, Rent the Runway is a company that put in place a transformative business model. It offers an online rental service providing designer garments and accessories in a virtual wardrobe. Customers are able to rent these high fashion garments at reasonable prices. The very large selection offers a variety of different styles, sizes and budgets. This way, when the garments are no longer of taste or fit, they can be swapped rather than discarded. On the website, the company states “imagine...

We are using cookies to give you the best experience on our website.