Purpose Over Profit

Every company wishes to make profit, but it is just as crucial – if not more – to focus on the purpose of your brand. Listening to your customers’ values and priorities, in order for your brand to have a purpose for them, can go hand in hand with creating profits. In fact, it is arguably the best way.

It can also be observed that sustainability can be correlated with playing a role in creating good financial performance, despite the major interpretation being that it compromises profit. Sustainability is a purpose...

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