Millennials Against Hyperconsumption

Consumers today are far more sensitive to environmental, social, and ethical concerns than those of previous decades. A third of Millennials strongly agree that they are more likely to buy from companies that are mindful of their social responsibilities. Yet, consumers who want to make informed decisions about their fashion purchases are hard-pressed to sort through the information available to them, because it’s not sufficiently transparent.

On the other hand, ’the unconscious consumer’ is often put to blame for...

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