Material Sustainability Index (MSI)

One of the most important aspects of fashion design (and indeed sustainable design!) is the right choice of materials... So, what is the 'right choice' - and how do I avoid all the 'wrong choices'? 

Many brands have a tendency to ‘design to cost’, letting immediate materials’ costs drive design choices - instead of total environmental and social costs over the entire value chain - and that is the wrong choice, to put it very simply. But with a full understanding of the implications of...

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