Magnafied show us that upcycling waste products can be done whilst keeping true to brand identity. Its unique distinctiveness and aesthetics make Magnafied stand out, and the upcycling aspect reinforces its individuality.

At Magnafied, a majority of their resources are waste products: they gather discarded garments from around the world – but not any garments. Magnafied specialise in collecting iconic military styles. They interest themselves in the history behind these pieces, and sometimes find styles that are still in their...

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