Indigo Wisdom

A staple in the fashion industry, denim is very widely used and has been for many years. Unfortunately, the traditional process of dyeing denim requires large amounts of water and energy, as well as producing dye wastes, which contaminate waterways. In the colouring process alone, the average pair of jeans uses 200 litres of water. The production of the dyes, the use of water and chemicals, the fixation of the dyes and the drying of the textile are all parts of the process that are potentially harmful to the environment.

Need to know about denim

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