Houdini and Circularity

By having sustainable thinking central in the product design process, Swedish outdoor brand, Houdini Sportswear, ensures that the most appropriate environmental strategy is selected for a given product. A key principle is ensuring circularity while maintaining durability.

A long active lifetime is paramount

Striving for sustainability is not an add-on for the brand, it’s a central principle and is integrated in to all elements of the design process. This may add some initial costs, but...

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