H&M's Ambitions

H&M believes the future lies in innovations that allow fibre-to-fibre chemical recycling and in effective collection logistics and automated sorting. The entire value chain needs to be involved including consumers.

Reacting to future resource scarcity

Global fashion brand H&M has a vision of 100 % circularity of its products in the face of a future with scarce resources and growing populations. This means integrating circularity into every part of the value chain. The brand will design...

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