Get the Size Right

As brands and designers, we have a large impact on the use phase of the garments that we design. We should design in a way that we encourage customers to keep their garments in the long term, and for this comfort and fit are key elements, as these are often the causes for discarding garments, considering that few people wish to wear uncomfortable or ill-fitting clothes.

It is a challenge to create products that will fit perfectly on all body types. Generally, the solution has been to create fixed measurements for a “standard”...

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