Engage With Your Customers Through Customisation

As a fashion brand, it is important to know your customers if you want to make sure that you create garments that they will love, take care of and wear for a long time. This can be achieved to a certain degree when you know who your clientele is, but it is impossible to please everyone, and you can never be sure how much will sell. Most collections that are pre-made will end up with left over stock. Customisable clothing is a solution that many brands are yet to use. It allows for garments that have a look that is specific to the brand to have customisable touches,...

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