Emotions Speak Louder Than Words

Many entrepreneurs will tell you that the first thing to invest in when you start a brand is marketing. The amount of people you reach, the type of people you reach and the image and message that is associated with your brand will depend on the marketing that you put in place.

For an effective marketing strategy, it is important for any brand to know their market, and who they are designing for. By understanding the target audience’s likes and dislikes, their passions and their values, it becomes easier to design products...

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