Emotional Durability

Have you ever cherished a garment so much for any reason, that you couldn’t let it go? Maybe it stayed ‘perfect’ for unusually long (because you took extra good care of it?), or maybe it just seemed better and better until you had worn it to a complete rag and you had to let it pass? Hopefully you have. To the most conscious consumers, this ought to be the rule rather than the exception, right. But take a minute to think about it…

What are the qualities or circumstances that make you more attached to certain...

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