Consumers as Gate Keepers

In a circular fashion system, brands must take on an educative role. Especially considering that the customers become the suppliers, brands need to grab their attention and ensure their engagement. It is a question of making them understand that they are key players for your brand, both post and pre-consumption.

Getting customers involved means that they understand the importance of their roles within the design and the lifecycle of clothes. Encouraging them to recycle their garments is involving them as a part of a movement, through...

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