Childrenswear

In childrenswear, it can be tricky to ensure a product’s longevity. Children grow so fast, that parents find themselves having to get hold of new items of clothing very regularly, and often expect that children will outgrow their clothes before they have become worn out. Many parents thus resort to swapping or sharing childrenswear. Clothes are handed down to siblings, passed to friends or given to charity. To encourage this behaviour, designers and brands can ensure the durability of the products that they create, with two audiences in mind: the children themselves...